Email Open Rate

Introduction to Email Open Rate

The email open rate is a measure of how many recipients open an email campaign. It is calculated by dividing the number of opened emails by the number of sent emails and multiplying by 100 to express it as a percentage. This formula is commonly used in email marketing analytics to evaluate the effectiveness of email campaigns.

Parameter usage:

• openedEmails= number of opened emails
• sentEmails= number of sent emails

Example valid values:

• openedEmails= 500
• sentEmails= 10000

Output:

• EmailOpenRate= email open rate in percentage

Data validation

The number of opened emails and sent emails should be greater than or equal to 0. The sent emails parameter should not be 0 to avoid division by zero error.

Summary

This calculator helps measure the effectiveness of email marketing campaigns by providing the email open rate as a percentage.